Small Business Saturday in 2019 Tips + Statistics

Despite a strong commitment to shopping locally, most consumers will be still driven by prices, deals and discounts. Good customer service is crucial – especially for small businesses looking to make a lasting impression. Make sure you have a solid team of workers to help answer phone calls, address questions or concerns, offer live chat support, and provide guidance when placing orders. By prioritizing your customers this way, you’ll show them you genuinely care and appreciate them, which is much more than most large businesses offer. Additionally, most sales will take place digitally this year, so it’s important for your customers to feel as much support from you virtually as they would in person. Business News Daily provides resources, advice and product reviews to drive business growth.

Customer centricity

Spending across certain product categories declined, but others are seeing double-digit growth. We expect this years’ Small Business Saturday to be anything but ordinary too. Despite the rough start, the end of 2020 can end up being a huge revenue-boosting opportunity for participating businesses — and not just for brick-and-mortars.

Other Small Business Saturday Resources

• If you make your employees come earlier and clock out later than usual but no customers come at those hours, you end up with fatigued, frustrated, bored out of their mind workers.
• At the same time, the holiday season per se is the time when most consumers are open to sales pitches and new deals.
• Small Business Saturday took place over the weekend, and spending grew about 10% over last year’s event.
• “These results are confirmed by the findings of our latest Busometr survey for 1Q23.
• Go above and beyond by offering gift wrapping and perhaps even an in-person holiday gift consultation.

Moreover, community events tied to Small Business Saturday will become more popular. Local businesses might collaborate to create joint promotions or neighborhood events, enticing more foot traffic and fostering a sense of community. There’s also a growing trend toward eco-conscious shopping, with customers increasingly favoring businesses that prioritize sustainability. Though 2020 has been uncertain in so many ways, small retailers should take on a positive attitude towards the upcoming holiday season.

Without good SEO, you won’t be as visible to your audience, which can hold you back from making many sales. SEO is especially important this year, as many consumers are going to shop online rather than in person. In other words, a large chunk of your sales will rely on your SEO practices. Is there new technology you can implement to streamline specific business workflows? Use Small Business Saturday to complete a holistic assessment of your business operations, Miller said.

Point them towards other participating businesses, and bring some holiday spirit into their homes. At the same time, the holiday season per se is the time when most consumers are open to sales pitches and new deals. Facebook data suggests that 64% of Christmas shoppers are more curious to explore new products and brands than the rest of the year. Generally speaking, shoppers want to feel the holiday spirit as they’re doing their holiday shopping. Serving hot cocoa, stringing glimmering lights, and playing festive holiday music are a few simple things you can do to make your business more appealing to customers on Small Business Saturday.

Invest in concierge services

And ever since then, Small Business Saturday has been gaining steady momentum. Over the past nine years (in just nine cumulative days total), Small Business Saturday spending has totaled $103 billion. Small Business Saturday 2018 was a record year that contributed $17.8 billion to that total. Since 1978 we have been a leading small business lender, award-winning non-profit, and advocate for entrepreneurs. Small Business Saturday took place over the weekend, and spending grew about 10% over last year’s event.

Personalize your customer experience.

• With extra government stimulus landing in consumers’ accounts, most feel eager to splurge on some gifts and pamper themselves.
• Many businesses reported increased foot traffic and boosted sales, with some even experiencing their highest sales volume of the year.
• The company also offers up to $100M in advertising credits to small businesses as a token of support.
• Plus, you can encourage each featured small business to share the posts to its own social media accounts, which could ultimately provide your small business with exposure as well.
• Be sure to check out the site for ideas and support when planning out your Small Business Saturday.
• Community members support these initiatives, understanding that their purchases directly benefit the local economy, fostering a sense of unity and pride.
• Since holiday markets and in-person events won’t be that popular this year, focus on driving awareness around your brand online.

This year, Small Business Saturday takes place on Nov. 28 – between Black Friday and Cyber Monday. This year is the perfect opportunity to drive sales and recover from losses you’ve experienced during the COVID-19 pandemic. The movement gained significant traction in 2011, when the Senate unanimously passed a resolution supporting the day. Since then, Small Business Saturday has grown into a national movement, with over $120 billion in spending reported over the last 10 years. Try out Qminder for yourself and see how we can improve your business and visitors experience. We will give you a short but great overview of how Qminder can improve your business and visitors experience.

The success of past events shows the powerful impact of collective consumer action. Small Business Saturday generated substantial economic benefits in 2018. Over $17.8 billion flowed into the economy from consumers shopping small business saturday 2019 at local, independent stores. This infusion of cash provided small businesses with the capital they needed to thrive during the holiday season and beyond.

With Black Friday marking the official start of the holiday shopping season, now is a good time to beef up your local marketing strategy and make sure it maximizes your chances of success. Small Business Saturday was started by American Express in 2010 to encourage consumers to support local businesses during the holiday shopping season. Small Business Saturday is an annual shopping event that encourages consumers to shop at local businesses. It was created by American Express in 2010 to support small businesses and local economies. Every year, Small Business Saturday brings a wave of excitement and community spirit, encouraging you to shop local and support your neighborhood businesses. Since its inception in 2010, this shopping holiday has grown exponentially, proving that consumers value the unique products and personalized service small businesses offer.